Better Market Research

At RAADZ , we recognize the timeless value of traditional market research in capturing authentic sentiments and insights. Over the years, these methods have consistently provided invaluable quantitative and qualitative data. Yet, as the landscape evolves, we've introduced an exciting alternative to the mix. With our unique blend of patented technology and gamification, we believe RAADZ stands at the forefront of next-generation market research. In this piece, we'll compare our innovative approach with time-tested survey methods to showcase the benefits and advancements we bring to the table. RAADZ at a Glance Before diving into the comparison, let's quickly recap RAADZ's unique methodology: Gamified Approach: Drawing inspiration from the Family Feud game show, RAADZ turns survey-taking into an engaging experience where participants predict average answers. Diminishing Fears: This mechanism sidesteps potential fears of backlash or societal 'canceling,' facilita...

In a world that's inundated with an overflow of surveys and polls, it's become somewhat of a Herculean task to extract genuine, accurate insights. Traditional survey methods, while widely adopted, are subject to a host of issues like the tendency for respondents to answer more socially desirable, biased responses, or the fear of facing backlash. This is why we at RAADZ took the initiative to chart a new course – one that utilizes the untapped power of prediction to bring forth the truth. RAADZ, at its essence, is not merely a survey tool. We've built it as an innovative platform that combines patented technology and the concept of gamification to incentivize honest, thoughtful survey responses. This breaks away from the traditional survey mold and addresses many of the inherent limitations that conventional methods pose. The Power of Prediction The unique edge of RAADZ lies in its predictive survey methodology. Instead of simply asking respondents to give their opinions or...

As someone who has spent countless hours navigating the complex world of data collection, I can affirm that we're often faced with various biases that can taint our results. Social desirability bias is one such lurking monster. It's a distortion caused when people respond to surveys with answers they believe will be seen positively by others. This distortion can skew data, leading to conclusions that are more reflective of societal expectations than of the truth. However, our brainchild, RAADZ, is pioneering a fresh approach to tackling this bias in survey responses. Social desirability bias is deeply rooted in our inherent yearning to comply with societal norms and expectations. This compulsion often sneaks into survey responses, where people, knowingly or unknowingly, provide answers that they believe will receive social approval. This might seem benign, but it has profound implications for market research and data analysis. If responses are influenced by the wish to be socia...

Understanding your market is crucial to stay competitive, but traditional survey methods can be expensive, time-consuming, and occasionally unreliable. Enter   RAADZ   — a unique SaaS survey platform that combines innovative technology and   gamification   to deliver accurate and cost-effective   market research   and ad testing. RAADZ: The Future of  Market Research RAADZ is an ad vanced survey platform designed to streamline  market research , reducing both the time and cost compared to traditional methods. Its unique approach uses  gamification , encouraging respondents to predict average answers to questions — akin to the  Family Feud  game show — then rewards accuracy. This strategy leverages the  False Consensus Effect  in psychology, which assumes that individuals believe their views are ‘normal’ and widely held, leading to genuine responses and avoiding survey fatigue. The RAADZ Experience RAADZ features a  us...