Better Market Research

In the bustling world of digital information, there's a constant search for genuine insights. How do we ensure the feedback we get isn’t just the echo of societal pressures or the murmurings of online anxiety? Say hello to RAADZ, the future of surveys. Imagine the fun of Family Feud combined with insightful data collection. With RAADZ, surveys go beyond mere ticking of boxes, evolving into an exhilarating game. Let’s take a journey through a recent RAADZ survey on institutional trust. The findings? Quite illuminating! Crucial Insights from the Institutional Trust Survey Executive Branch – Leading with Trust?: Leadership opinions seem divided. While 27.6% showed trust, a larger 46.7% voiced their doubts. Judicial Branch – The Balance of Trust: At 33.3%, the justice system sits on a higher trust rung than the executive, but the 41.9% distrust signifies there's still work to do. Congress's Trust Quandary: The hardest hit, Congress came in at a hefty 54.2% distrust rate. Loc...

INCENTIVES: A PSYCHOLOGICAL GAME-CHANGER Incentives play an indispensable role in influencing human behavior. They appeal to an innate sense of motivation that drives us toward certain behaviors or choices over others. The idea behind incentives is to offer a tangible or intangible benefit, encouraging an individual to participate in a certain activity. In the context of RAADZ , incentives come in the form of potential rewards that users stand to gain from participating in the platform's unique survey game. The psychological basis of incentives lies in the concept of Operant Conditioning, a theory proposed by psychologist B. F. Skinner. According to this theory, an individual's behavior can be conditioned or altered based on the consequences that follow it. If a behavior is followed by a favorable outcome (a reward or incentive), the likelihood of the behavior being repeated increases. HOW INCENTIVES DRIVE ACCURATE RESPONSES IN RAADZ RAADZ has harnessed the power of incentives ...

Public discourse on controversial topics can often be fraught with fear—fear of judgment, of societal backlash, of getting "canceled" for expressing unpopular viewpoints. These fears stem from an increasingly polarized society where there is often little room for divergent opinions. Traditional surveys, while designed to capture honest responses, are not immune to this dynamic. It's called the social desirability bias, where individuals modify or hide their true views to align with what they perceive as socially acceptable. This fear-induced conformity lessens the quality of survey data, as it veils the true diversity of public opinion. Enter RAADZ , a unique survey platform that breaks down these barriers to honesty and invites open expression, even on contentious issues. The Psychology Behind the Fear At the root of the lack of honesty in traditional surveys lies two interconnected factors: the fear of social consequences and the desire to conform to perceived societal ...

  Greetings, I’m the architect behind RAADZ , a groundbreaking tool striving to reimagine the conventional methods of market research. Our mission? To facilitate more truthful, more precise survey responses through an engaging approach, fueled by an intriguing psychological phenomenon: the False Consensus Effect. Before we delve into the mechanics of RAADZ, let’s unpack the concept of the False Consensus Effect. This cognitive bias manifests when individuals overgeneralize their personal beliefs, opinions, and behaviors, assuming that they align with the views of the general population. In other words, we are inclined to believe that our perspectives represent the ‘norm’. But what role does this play in market research? Traditional surveys often encounter the hurdle of insincere responses due to fear of backlash or being “cancelled”, particularly when probing sensitive subjects. This is where the False Consensus Effect presents an innovative solution. In RAADZ, we’ve integrated thi...

As we navigate through an era marked by an unprecedented acceleration of technological innovation, it's clear that conventional survey methodologies are starting to show their wrinkles. We've all seen the consequences of these outdated methods – they tend to supply less-than-perfect data, suffering from issues like respondent bias, survey fatigue, and the ever-present social desirability bias. That's why I'm thrilled to introduce you to RAADZ , a ground-breaking solution that's redefining the way we conduct surveys and transforming the field of market research. The Obstacles in Traditional Surveying Classic survey methods have been a cornerstone in market research, playing a key role in furnishing businesses with valuable consumer insights. Yet, despite their widespread use, these techniques are fraught with flaws that can twist results and tarnish the integrity of the collected data. One of the major stumbling blocks is respondent bias, which can appear in multiple...