Better Market Research

At RAADZ , we recognize the timeless value of traditional market research in capturing authentic sentiments and insights. Over the years, these methods have consistently provided invaluable quantitative and qualitative data. Yet, as the landscape evolves, we've introduced an exciting alternative to the mix. With our unique blend of patented technology and gamification, we believe RAADZ stands at the forefront of next-generation market research. In this piece, we'll compare our innovative approach with time-tested survey methods to showcase the benefits and advancements we bring to the table. RAADZ at a Glance Before diving into the comparison, let's quickly recap RAADZ's unique methodology: Gamified Approach: Drawing inspiration from the Family Feud game show, RAADZ turns survey-taking into an engaging experience where participants predict average answers. Diminishing Fears: This mechanism sidesteps potential fears of backlash or societal 'canceling,' facilita

We're excited to announce a significant enhancement to the RAADZ experience – the introduction of an open-ended question-answer format! While our platform has always thrived on gathering invaluable quantitative data through our slider and Likert scale formats, we're venturing into a realm where words paint the bigger picture—qualitative data. The Best of Both Worlds: Quantitative and Qualitative We recognize that numbers tell just one side of the story. Words, experiences, and personal stories add depth, context, and nuance to the insights we gather. Open-ended questions can reveal intricate details, deep feelings, and the intricate reasoning behind opinions. It's like stepping into the world of your respondents, seeing things from their vantage point. By fusing quantitative methods with qualitative insight, RAADZ delivers a fuller, richer understanding of the collective voice. Innovative AI Integration and Gamification How have we managed to integrate open-ended responses

Public discourse on controversial topics can often be fraught with fear—fear of judgment, of societal backlash, of getting "canceled" for expressing unpopular viewpoints. These fears stem from an increasingly polarized society where there is often little room for divergent opinions. Traditional surveys, while designed to capture honest responses, are not immune to this dynamic. It's called the social desirability bias, where individuals modify or hide their true views to align with what they perceive as socially acceptable. This fear-induced conformity lessens the quality of survey data, as it veils the true diversity of public opinion. Enter RAADZ , a unique survey platform that breaks down these barriers to honesty and invites open expression, even on contentious issues. The Psychology Behind the Fear At the root of the lack of honesty in traditional surveys lies two interconnected factors: the fear of social consequences and the desire to conform to perceived societal

  Greetings, I’m the architect behind RAADZ , a groundbreaking tool striving to reimagine the conventional methods of market research. Our mission? To facilitate more truthful, more precise survey responses through an engaging approach, fueled by an intriguing psychological phenomenon: the False Consensus Effect. Before we delve into the mechanics of RAADZ, let’s unpack the concept of the False Consensus Effect. This cognitive bias manifests when individuals overgeneralize their personal beliefs, opinions, and behaviors, assuming that they align with the views of the general population. In other words, we are inclined to believe that our perspectives represent the ‘norm’. But what role does this play in market research? Traditional surveys often encounter the hurdle of insincere responses due to fear of backlash or being “cancelled”, particularly when probing sensitive subjects. This is where the False Consensus Effect presents an innovative solution. In RAADZ, we’ve integrated this co