Better Market Research

At RAADZ , we recognize the timeless value of traditional market research in capturing authentic sentiments and insights. Over the years, these methods have consistently provided invaluable quantitative and qualitative data. Yet, as the landscape evolves, we've introduced an exciting alternative to the mix. With our unique blend of patented technology and gamification, we believe RAADZ stands at the forefront of next-generation market research. In this piece, we'll compare our innovative approach with time-tested survey methods to showcase the benefits and advancements we bring to the table. RAADZ at a Glance Before diving into the comparison, let's quickly recap RAADZ's unique methodology: Gamified Approach: Drawing inspiration from the Family Feud game show, RAADZ turns survey-taking into an engaging experience where participants predict average answers. Diminishing Fears: This mechanism sidesteps potential fears of backlash or societal 'canceling,' facilita...

We're excited to announce a significant enhancement to the RAADZ experience – the introduction of an open-ended question-answer format! While our platform has always thrived on gathering invaluable quantitative data through our slider and Likert scale formats, we're venturing into a realm where words paint the bigger picture—qualitative data. The Best of Both Worlds: Quantitative and Qualitative We recognize that numbers tell just one side of the story. Words, experiences, and personal stories add depth, context, and nuance to the insights we gather. Open-ended questions can reveal intricate details, deep feelings, and the intricate reasoning behind opinions. It's like stepping into the world of your respondents, seeing things from their vantage point. By fusing quantitative methods with qualitative insight, RAADZ delivers a fuller, richer understanding of the collective voice. Innovative AI Integration and Gamification How have we managed to integrate open-ended responses ...

In the bustling world of digital information, there's a constant search for genuine insights. How do we ensure the feedback we get isn’t just the echo of societal pressures or the murmurings of online anxiety? Say hello to RAADZ, the future of surveys. Imagine the fun of Family Feud combined with insightful data collection. With RAADZ, surveys go beyond mere ticking of boxes, evolving into an exhilarating game. Let’s take a journey through a recent RAADZ survey on institutional trust. The findings? Quite illuminating! Crucial Insights from the Institutional Trust Survey Executive Branch – Leading with Trust?: Leadership opinions seem divided. While 27.6% showed trust, a larger 46.7% voiced their doubts. Judicial Branch – The Balance of Trust: At 33.3%, the justice system sits on a higher trust rung than the executive, but the 41.9% distrust signifies there's still work to do. Congress's Trust Quandary: The hardest hit, Congress came in at a hefty 54.2% distrust rate. Loc...

In a world that's inundated with an overflow of surveys and polls, it's become somewhat of a Herculean task to extract genuine, accurate insights. Traditional survey methods, while widely adopted, are subject to a host of issues like the tendency for respondents to answer more socially desirable, biased responses, or the fear of facing backlash. This is why we at RAADZ took the initiative to chart a new course – one that utilizes the untapped power of prediction to bring forth the truth. RAADZ, at its essence, is not merely a survey tool. We've built it as an innovative platform that combines patented technology and the concept of gamification to incentivize honest, thoughtful survey responses. This breaks away from the traditional survey mold and addresses many of the inherent limitations that conventional methods pose. The Power of Prediction The unique edge of RAADZ lies in its predictive survey methodology. Instead of simply asking respondents to give their opinions or...

As someone who has spent countless hours navigating the complex world of data collection, I can affirm that we're often faced with various biases that can taint our results. Social desirability bias is one such lurking monster. It's a distortion caused when people respond to surveys with answers they believe will be seen positively by others. This distortion can skew data, leading to conclusions that are more reflective of societal expectations than of the truth. However, our brainchild, RAADZ, is pioneering a fresh approach to tackling this bias in survey responses. Social desirability bias is deeply rooted in our inherent yearning to comply with societal norms and expectations. This compulsion often sneaks into survey responses, where people, knowingly or unknowingly, provide answers that they believe will receive social approval. This might seem benign, but it has profound implications for market research and data analysis. If responses are influenced by the wish to be socia...