Better Market Research

Hello there! I'm Matt Miller, the founder of RAADZ, and I'm thrilled to take you on an intriguing journey through the twists and turns of the Kentucky Governor Election. We'll delve into the challenges faced by Daniel Cameron's campaign and explore how RAADZ, our revolutionary market research platform, could have potentially altered the course of this political race. The Kentucky Governor Election was nothing short of a political roller coaster, culminating in an outcome that left many surprised. Despite Kentucky's traditional Republican leanings, Daniel Cameron fell short of victory, losing to Andy Beshear by a substantial 5-point margin. This contrasted sharply with the recent neck-and-neck polls, Beshear’s razor-thin victory 4 years ago, and the substantial victories Donald Trump secured in Kentucky in the 2016 and 2020 presidential elections. Cameron's campaign seemed to grapple with a disconnect between its messaging and the pulse of the Kentucky electorate...

At RAADZ , our pioneering methodology, which pivots from personal opinions to predicting average survey responses, was crafted to transcend the limitations of traditional survey models. The recent peer reviewed research article published in PLOS ONE echoes our forward-thinking approach. The study unfolded a methodology where respondents predict others’ choices, a principle we at RAADZ have championed and refined over time. Validated through meticulous experiments, this method has proven to elicit more accurate responses, aligning with our ethos of fostering honest and insightful data collection​​. Delving deeper, the research analyzed 4 comparative experiments between own-choice and peer-choice methods, revealing: Higher Accuracy : Peer-choice led in accuracy in all 4 of the experiments compared to own-choice. Reduced Error Margin : Peer-choice showcased a 43% reduction in error, with an average error factor of 12% versus 21% for own-choice. Our gamification strategy further resonates...

At RAADZ , we recognize the timeless value of traditional market research in capturing authentic sentiments and insights. Over the years, these methods have consistently provided invaluable quantitative and qualitative data. Yet, as the landscape evolves, we've introduced an exciting alternative to the mix. With our unique blend of patented technology and gamification, we believe RAADZ stands at the forefront of next-generation market research. In this piece, we'll compare our innovative approach with time-tested survey methods to showcase the benefits and advancements we bring to the table. RAADZ at a Glance Before diving into the comparison, let's quickly recap RAADZ's unique methodology: Gamified Approach: Drawing inspiration from the Family Feud game show, RAADZ turns survey-taking into an engaging experience where participants predict average answers. Diminishing Fears: This mechanism sidesteps potential fears of backlash or societal 'canceling,' facilita...

We're excited to announce a significant enhancement to the RAADZ experience – the introduction of an open-ended question-answer format! While our platform has always thrived on gathering invaluable quantitative data through our slider and Likert scale formats, we're venturing into a realm where words paint the bigger picture—qualitative data. The Best of Both Worlds: Quantitative and Qualitative We recognize that numbers tell just one side of the story. Words, experiences, and personal stories add depth, context, and nuance to the insights we gather. Open-ended questions can reveal intricate details, deep feelings, and the intricate reasoning behind opinions. It's like stepping into the world of your respondents, seeing things from their vantage point. By fusing quantitative methods with qualitative insight, RAADZ delivers a fuller, richer understanding of the collective voice. Innovative AI Integration and Gamification How have we managed to integrate open-ended responses ...

In today's data-driven era, surveys stand as vital tools for extracting nuanced insights. However, it's not the questions alone that dictate a survey's success—it's the underlying methodology. RAADZ, with its patented survey technique, is at the forefront of this revolution. Seamlessly merging the excitement of the "Family Feud" game show with profound psychological insights, RAADZ has curated a unique surveying experience. By tapping into cutting-edge AI advancements, the platform has magnified its impact. So, how does RAADZ's use of AI optimize its unique gamification method? 1. The Transformation of Open-Ended Questions A brand new feature of the RAADZ platform, open-ended questions, once considered challenging due to their diverse answers, are now a strategic asset. Leveraging AI capabilities, RAADZ can proficiently analyze these broad-ranging responses. AI analyzes and ranks respondents according to the proprietary RAADZ gamification methodology. This...

In the bustling world of digital information, there's a constant search for genuine insights. How do we ensure the feedback we get isn’t just the echo of societal pressures or the murmurings of online anxiety? Say hello to RAADZ, the future of surveys. Imagine the fun of Family Feud combined with insightful data collection. With RAADZ, surveys go beyond mere ticking of boxes, evolving into an exhilarating game. Let’s take a journey through a recent RAADZ survey on institutional trust. The findings? Quite illuminating! Crucial Insights from the Institutional Trust Survey Executive Branch – Leading with Trust?: Leadership opinions seem divided. While 27.6% showed trust, a larger 46.7% voiced their doubts. Judicial Branch – The Balance of Trust: At 33.3%, the justice system sits on a higher trust rung than the executive, but the 41.9% distrust signifies there's still work to do. Congress's Trust Quandary: The hardest hit, Congress came in at a hefty 54.2% distrust rate. Loc...