Better Market Research

At RAADZ , our pioneering methodology, which pivots from personal opinions to predicting average survey responses, was crafted to transcend the limitations of traditional survey models. The recent peer reviewed research article published in PLOS ONE echoes our forward-thinking approach. The study unfolded a methodology where respondents predict others’ choices, a principle we at RAADZ have championed and refined over time. Validated through meticulous experiments, this method has proven to elicit more accurate responses, aligning with our ethos of fostering honest and insightful data collection​​. Delving deeper, the research analyzed 4 comparative experiments between own-choice and peer-choice methods, revealing: Higher Accuracy : Peer-choice led in accuracy in all 4 of the experiments compared to own-choice. Reduced Error Margin : Peer-choice showcased a 43% reduction in error, with an average error factor of 12% versus 21% for own-choice. Our gamification strategy further resonates...

At RAADZ , we recognize the timeless value of traditional market research in capturing authentic sentiments and insights. Over the years, these methods have consistently provided invaluable quantitative and qualitative data. Yet, as the landscape evolves, we've introduced an exciting alternative to the mix. With our unique blend of patented technology and gamification, we believe RAADZ stands at the forefront of next-generation market research. In this piece, we'll compare our innovative approach with time-tested survey methods to showcase the benefits and advancements we bring to the table. RAADZ at a Glance Before diving into the comparison, let's quickly recap RAADZ's unique methodology: Gamified Approach: Drawing inspiration from the Family Feud game show, RAADZ turns survey-taking into an engaging experience where participants predict average answers. Diminishing Fears: This mechanism sidesteps potential fears of backlash or societal 'canceling,' facilita...

Public discourse on controversial topics can often be fraught with fear—fear of judgment, of societal backlash, of getting "canceled" for expressing unpopular viewpoints. These fears stem from an increasingly polarized society where there is often little room for divergent opinions. Traditional surveys, while designed to capture honest responses, are not immune to this dynamic. It's called the social desirability bias, where individuals modify or hide their true views to align with what they perceive as socially acceptable. This fear-induced conformity lessens the quality of survey data, as it veils the true diversity of public opinion. Enter RAADZ , a unique survey platform that breaks down these barriers to honesty and invites open expression, even on contentious issues. The Psychology Behind the Fear At the root of the lack of honesty in traditional surveys lies two interconnected factors: the fear of social consequences and the desire to conform to perceived societal ...

In a world that's inundated with an overflow of surveys and polls, it's become somewhat of a Herculean task to extract genuine, accurate insights. Traditional survey methods, while widely adopted, are subject to a host of issues like the tendency for respondents to answer more socially desirable, biased responses, or the fear of facing backlash. This is why we at RAADZ took the initiative to chart a new course – one that utilizes the untapped power of prediction to bring forth the truth. RAADZ, at its essence, is not merely a survey tool. We've built it as an innovative platform that combines patented technology and the concept of gamification to incentivize honest, thoughtful survey responses. This breaks away from the traditional survey mold and addresses many of the inherent limitations that conventional methods pose. The Power of Prediction The unique edge of RAADZ lies in its predictive survey methodology. Instead of simply asking respondents to give their opinions or...

In the world of market research, the quest for accurate and truthful data is a constant struggle. Traditional survey methods, while useful, have long been plagued by the problem of dishonest responses. Respondents may, consciously or subconsciously, skew their answers for a variety of reasons, from social desirability bias to fear of backlash for controversial opinions. This leads to inaccurate data, which in turn can lead businesses astray, causing them to make decisions based on a distorted reality. This is where RAADZ , an innovative survey solution, steps in. RAADZ is revolutionizing the survey landscape by providing a unique platform that encourages honesty, leading to more reliable market research data. The Problem of Dishonest Responses Before diving into RAADZ's approach, it is crucial to understand the extent of the problem. Dishonest responses in surveys are a significant issue that can severely skew the results. People may provide false information for several reasons. T...

As we navigate through an era marked by an unprecedented acceleration of technological innovation, it's clear that conventional survey methodologies are starting to show their wrinkles. We've all seen the consequences of these outdated methods – they tend to supply less-than-perfect data, suffering from issues like respondent bias, survey fatigue, and the ever-present social desirability bias. That's why I'm thrilled to introduce you to RAADZ , a ground-breaking solution that's redefining the way we conduct surveys and transforming the field of market research. The Obstacles in Traditional Surveying Classic survey methods have been a cornerstone in market research, playing a key role in furnishing businesses with valuable consumer insights. Yet, despite their widespread use, these techniques are fraught with flaws that can twist results and tarnish the integrity of the collected data. One of the major stumbling blocks is respondent bias, which can appear in multiple...

Understanding your market is crucial to stay competitive, but traditional survey methods can be expensive, time-consuming, and occasionally unreliable. Enter   RAADZ   — a unique SaaS survey platform that combines innovative technology and   gamification   to deliver accurate and cost-effective   market research   and ad testing. RAADZ: The Future of  Market Research RAADZ is an ad vanced survey platform designed to streamline  market research , reducing both the time and cost compared to traditional methods. Its unique approach uses  gamification , encouraging respondents to predict average answers to questions — akin to the  Family Feud  game show — then rewards accuracy. This strategy leverages the  False Consensus Effect  in psychology, which assumes that individuals believe their views are ‘normal’ and widely held, leading to genuine responses and avoiding survey fatigue. The RAADZ Experience RAADZ features a  us...