Better Market Research

At RAADZ , our pioneering methodology, which pivots from personal opinions to predicting average survey responses, was crafted to transcend the limitations of traditional survey models. The recent peer reviewed research article published in PLOS ONE echoes our forward-thinking approach. The study unfolded a methodology where respondents predict others’ choices, a principle we at RAADZ have championed and refined over time. Validated through meticulous experiments, this method has proven to elicit more accurate responses, aligning with our ethos of fostering honest and insightful data collection​​. Delving deeper, the research analyzed 4 comparative experiments between own-choice and peer-choice methods, revealing: Higher Accuracy : Peer-choice led in accuracy in all 4 of the experiments compared to own-choice. Reduced Error Margin : Peer-choice showcased a 43% reduction in error, with an average error factor of 12% versus 21% for own-choice. Our gamification strategy further resonates...

In the bustling world of digital information, there's a constant search for genuine insights. How do we ensure the feedback we get isn’t just the echo of societal pressures or the murmurings of online anxiety? Say hello to RAADZ, the future of surveys. Imagine the fun of Family Feud combined with insightful data collection. With RAADZ, surveys go beyond mere ticking of boxes, evolving into an exhilarating game. Let’s take a journey through a recent RAADZ survey on institutional trust. The findings? Quite illuminating! Crucial Insights from the Institutional Trust Survey Executive Branch – Leading with Trust?: Leadership opinions seem divided. While 27.6% showed trust, a larger 46.7% voiced their doubts. Judicial Branch – The Balance of Trust: At 33.3%, the justice system sits on a higher trust rung than the executive, but the 41.9% distrust signifies there's still work to do. Congress's Trust Quandary: The hardest hit, Congress came in at a hefty 54.2% distrust rate. Loc...

Public discourse on controversial topics can often be fraught with fear—fear of judgment, of societal backlash, of getting "canceled" for expressing unpopular viewpoints. These fears stem from an increasingly polarized society where there is often little room for divergent opinions. Traditional surveys, while designed to capture honest responses, are not immune to this dynamic. It's called the social desirability bias, where individuals modify or hide their true views to align with what they perceive as socially acceptable. This fear-induced conformity lessens the quality of survey data, as it veils the true diversity of public opinion. Enter RAADZ , a unique survey platform that breaks down these barriers to honesty and invites open expression, even on contentious issues. The Psychology Behind the Fear At the root of the lack of honesty in traditional surveys lies two interconnected factors: the fear of social consequences and the desire to conform to perceived societal ...

In the world of market research, the quest for accurate and truthful data is a constant struggle. Traditional survey methods, while useful, have long been plagued by the problem of dishonest responses. Respondents may, consciously or subconsciously, skew their answers for a variety of reasons, from social desirability bias to fear of backlash for controversial opinions. This leads to inaccurate data, which in turn can lead businesses astray, causing them to make decisions based on a distorted reality. This is where RAADZ , an innovative survey solution, steps in. RAADZ is revolutionizing the survey landscape by providing a unique platform that encourages honesty, leading to more reliable market research data. The Problem of Dishonest Responses Before diving into RAADZ's approach, it is crucial to understand the extent of the problem. Dishonest responses in surveys are a significant issue that can severely skew the results. People may provide false information for several reasons. T...