Better Market Research

At RAADZ , our pioneering methodology, which pivots from personal opinions to predicting average survey responses, was crafted to transcend the limitations of traditional survey models. The recent peer reviewed research article published in PLOS ONE echoes our forward-thinking approach. The study unfolded a methodology where respondents predict others’ choices, a principle we at RAADZ have championed and refined over time. Validated through meticulous experiments, this method has proven to elicit more accurate responses, aligning with our ethos of fostering honest and insightful data collection​​. Delving deeper, the research analyzed 4 comparative experiments between own-choice and peer-choice methods, revealing: Higher Accuracy : Peer-choice led in accuracy in all 4 of the experiments compared to own-choice. Reduced Error Margin : Peer-choice showcased a 43% reduction in error, with an average error factor of 12% versus 21% for own-choice. Our gamification strategy further resonates

Understanding your market is crucial to stay competitive, but traditional survey methods can be expensive, time-consuming, and occasionally unreliable. Enter   RAADZ   — a unique SaaS survey platform that combines innovative technology and   gamification   to deliver accurate and cost-effective   market research   and ad testing. RAADZ: The Future of  Market Research RAADZ is an ad vanced survey platform designed to streamline  market research , reducing both the time and cost compared to traditional methods. Its unique approach uses  gamification , encouraging respondents to predict average answers to questions — akin to the  Family Feud  game show — then rewards accuracy. This strategy leverages the  False Consensus Effect  in psychology, which assumes that individuals believe their views are ‘normal’ and widely held, leading to genuine responses and avoiding survey fatigue. The RAADZ Experience RAADZ features a  user-friendly ,  self-service  platform for crafting surveys, complete