Better Market Research

In the fast-paced world of advertising, even well-intentioned campaigns can miss the mark. Google's "Dear Sydney" ad for its Gemini AI, aired during the Olympics, is a prime example. Featuring a father using AI to help his daughter write a fan letter to Olympic hurdler Sydney McLaughlin-Levrone, the ad was pulled after significant backlash. Critics argued it promoted AI over genuine human interaction, leading to a negative reception. Viewers found it tone-deaf and disturbing, undermining the personal nature of writing a heartfelt fan letter. Understanding the Backlash The primary criticism of the "Dear Sydney" ad was its perceived insensitivity. By showcasing AI as a tool to replace a genuine, personal moment, the ad struck a nerve with viewers who value authentic human interactions. This backlash highlights a broader concern about AI encroaching on meaningful human experiences. How RAADZ Could Have Made a Difference RAADZ offers innovative market research tools...

Hello there! I'm Matt Miller, the founder of RAADZ, and I'm thrilled to take you on an intriguing journey through the twists and turns of the Kentucky Governor Election. We'll delve into the challenges faced by Daniel Cameron's campaign and explore how RAADZ, our revolutionary market research platform, could have potentially altered the course of this political race. The Kentucky Governor Election was nothing short of a political roller coaster, culminating in an outcome that left many surprised. Despite Kentucky's traditional Republican leanings, Daniel Cameron fell short of victory, losing to Andy Beshear by a substantial 5-point margin. This contrasted sharply with the recent neck-and-neck polls, Beshear’s razor-thin victory 4 years ago, and the substantial victories Donald Trump secured in Kentucky in the 2016 and 2020 presidential elections. Cameron's campaign seemed to grapple with a disconnect between its messaging and the pulse of the Kentucky electorate...

At RAADZ , our pioneering methodology, which pivots from personal opinions to predicting average survey responses, was crafted to transcend the limitations of traditional survey models. The recent peer reviewed research article published in PLOS ONE echoes our forward-thinking approach. The study unfolded a methodology where respondents predict others’ choices, a principle we at RAADZ have championed and refined over time. Validated through meticulous experiments, this method has proven to elicit more accurate responses, aligning with our ethos of fostering honest and insightful data collection​​. Delving deeper, the research analyzed 4 comparative experiments between own-choice and peer-choice methods, revealing: Higher Accuracy : Peer-choice led in accuracy in all 4 of the experiments compared to own-choice. Reduced Error Margin : Peer-choice showcased a 43% reduction in error, with an average error factor of 12% versus 21% for own-choice. Our gamification strategy further resonates...

We're excited to announce a significant enhancement to the RAADZ experience – the introduction of an open-ended question-answer format! While our platform has always thrived on gathering invaluable quantitative data through our slider and Likert scale formats, we're venturing into a realm where words paint the bigger picture—qualitative data. The Best of Both Worlds: Quantitative and Qualitative We recognize that numbers tell just one side of the story. Words, experiences, and personal stories add depth, context, and nuance to the insights we gather. Open-ended questions can reveal intricate details, deep feelings, and the intricate reasoning behind opinions. It's like stepping into the world of your respondents, seeing things from their vantage point. By fusing quantitative methods with qualitative insight, RAADZ delivers a fuller, richer understanding of the collective voice. Innovative AI Integration and Gamification How have we managed to integrate open-ended responses ...

In today's data-driven era, surveys stand as vital tools for extracting nuanced insights. However, it's not the questions alone that dictate a survey's success—it's the underlying methodology. RAADZ, with its patented survey technique, is at the forefront of this revolution. Seamlessly merging the excitement of the "Family Feud" game show with profound psychological insights, RAADZ has curated a unique surveying experience. By tapping into cutting-edge AI advancements, the platform has magnified its impact. So, how does RAADZ's use of AI optimize its unique gamification method? 1. The Transformation of Open-Ended Questions A brand new feature of the RAADZ platform, open-ended questions, once considered challenging due to their diverse answers, are now a strategic asset. Leveraging AI capabilities, RAADZ can proficiently analyze these broad-ranging responses. AI analyzes and ranks respondents according to the proprietary RAADZ gamification methodology. This...

In the bustling world of digital information, there's a constant search for genuine insights. How do we ensure the feedback we get isn’t just the echo of societal pressures or the murmurings of online anxiety? Say hello to RAADZ, the future of surveys. Imagine the fun of Family Feud combined with insightful data collection. With RAADZ, surveys go beyond mere ticking of boxes, evolving into an exhilarating game. Let’s take a journey through a recent RAADZ survey on institutional trust. The findings? Quite illuminating! Crucial Insights from the Institutional Trust Survey Executive Branch – Leading with Trust?: Leadership opinions seem divided. While 27.6% showed trust, a larger 46.7% voiced their doubts. Judicial Branch – The Balance of Trust: At 33.3%, the justice system sits on a higher trust rung than the executive, but the 41.9% distrust signifies there's still work to do. Congress's Trust Quandary: The hardest hit, Congress came in at a hefty 54.2% distrust rate. Loc...

INCENTIVES: A PSYCHOLOGICAL GAME-CHANGER Incentives play an indispensable role in influencing human behavior. They appeal to an innate sense of motivation that drives us toward certain behaviors or choices over others. The idea behind incentives is to offer a tangible or intangible benefit, encouraging an individual to participate in a certain activity. In the context of RAADZ , incentives come in the form of potential rewards that users stand to gain from participating in the platform's unique survey game. The psychological basis of incentives lies in the concept of Operant Conditioning, a theory proposed by psychologist B. F. Skinner. According to this theory, an individual's behavior can be conditioned or altered based on the consequences that follow it. If a behavior is followed by a favorable outcome (a reward or incentive), the likelihood of the behavior being repeated increases. HOW INCENTIVES DRIVE ACCURATE RESPONSES IN RAADZ RAADZ has harnessed the power of incentives ...

In a world that's inundated with an overflow of surveys and polls, it's become somewhat of a Herculean task to extract genuine, accurate insights. Traditional survey methods, while widely adopted, are subject to a host of issues like the tendency for respondents to answer more socially desirable, biased responses, or the fear of facing backlash. This is why we at RAADZ took the initiative to chart a new course – one that utilizes the untapped power of prediction to bring forth the truth. RAADZ, at its essence, is not merely a survey tool. We've built it as an innovative platform that combines patented technology and the concept of gamification to incentivize honest, thoughtful survey responses. This breaks away from the traditional survey mold and addresses many of the inherent limitations that conventional methods pose. The Power of Prediction The unique edge of RAADZ lies in its predictive survey methodology. Instead of simply asking respondents to give their opinions or...

In the world of market research, the quest for accurate and truthful data is a constant struggle. Traditional survey methods, while useful, have long been plagued by the problem of dishonest responses. Respondents may, consciously or subconsciously, skew their answers for a variety of reasons, from social desirability bias to fear of backlash for controversial opinions. This leads to inaccurate data, which in turn can lead businesses astray, causing them to make decisions based on a distorted reality. This is where RAADZ , an innovative survey solution, steps in. RAADZ is revolutionizing the survey landscape by providing a unique platform that encourages honesty, leading to more reliable market research data. The Problem of Dishonest Responses Before diving into RAADZ's approach, it is crucial to understand the extent of the problem. Dishonest responses in surveys are a significant issue that can severely skew the results. People may provide false information for several reasons. T...

As someone who has spent countless hours navigating the complex world of data collection, I can affirm that we're often faced with various biases that can taint our results. Social desirability bias is one such lurking monster. It's a distortion caused when people respond to surveys with answers they believe will be seen positively by others. This distortion can skew data, leading to conclusions that are more reflective of societal expectations than of the truth. However, our brainchild, RAADZ, is pioneering a fresh approach to tackling this bias in survey responses. Social desirability bias is deeply rooted in our inherent yearning to comply with societal norms and expectations. This compulsion often sneaks into survey responses, where people, knowingly or unknowingly, provide answers that they believe will receive social approval. This might seem benign, but it has profound implications for market research and data analysis. If responses are influenced by the wish to be socia...

  Greetings, I’m the architect behind RAADZ , a groundbreaking tool striving to reimagine the conventional methods of market research. Our mission? To facilitate more truthful, more precise survey responses through an engaging approach, fueled by an intriguing psychological phenomenon: the False Consensus Effect. Before we delve into the mechanics of RAADZ, let’s unpack the concept of the False Consensus Effect. This cognitive bias manifests when individuals overgeneralize their personal beliefs, opinions, and behaviors, assuming that they align with the views of the general population. In other words, we are inclined to believe that our perspectives represent the ‘norm’. But what role does this play in market research? Traditional surveys often encounter the hurdle of insincere responses due to fear of backlash or being “cancelled”, particularly when probing sensitive subjects. This is where the False Consensus Effect presents an innovative solution. In RAADZ, we’ve integrated thi...

As we navigate through an era marked by an unprecedented acceleration of technological innovation, it's clear that conventional survey methodologies are starting to show their wrinkles. We've all seen the consequences of these outdated methods – they tend to supply less-than-perfect data, suffering from issues like respondent bias, survey fatigue, and the ever-present social desirability bias. That's why I'm thrilled to introduce you to RAADZ , a ground-breaking solution that's redefining the way we conduct surveys and transforming the field of market research. The Obstacles in Traditional Surveying Classic survey methods have been a cornerstone in market research, playing a key role in furnishing businesses with valuable consumer insights. Yet, despite their widespread use, these techniques are fraught with flaws that can twist results and tarnish the integrity of the collected data. One of the major stumbling blocks is respondent bias, which can appear in multiple...