Better Market Research

At RAADZ , our pioneering methodology, which pivots from personal opinions to predicting average survey responses, was crafted to transcend the limitations of traditional survey models. The recent peer reviewed research article published in PLOS ONE echoes our forward-thinking approach. The study unfolded a methodology where respondents predict others’ choices, a principle we at RAADZ have championed and refined over time. Validated through meticulous experiments, this method has proven to elicit more accurate responses, aligning with our ethos of fostering honest and insightful data collection​​. Delving deeper, the research analyzed 4 comparative experiments between own-choice and peer-choice methods, revealing: Higher Accuracy : Peer-choice led in accuracy in all 4 of the experiments compared to own-choice. Reduced Error Margin : Peer-choice showcased a 43% reduction in error, with an average error factor of 12% versus 21% for own-choice. Our gamification strategy further resonates...

At RAADZ , we recognize the timeless value of traditional market research in capturing authentic sentiments and insights. Over the years, these methods have consistently provided invaluable quantitative and qualitative data. Yet, as the landscape evolves, we've introduced an exciting alternative to the mix. With our unique blend of patented technology and gamification, we believe RAADZ stands at the forefront of next-generation market research. In this piece, we'll compare our innovative approach with time-tested survey methods to showcase the benefits and advancements we bring to the table. RAADZ at a Glance Before diving into the comparison, let's quickly recap RAADZ's unique methodology: Gamified Approach: Drawing inspiration from the Family Feud game show, RAADZ turns survey-taking into an engaging experience where participants predict average answers. Diminishing Fears: This mechanism sidesteps potential fears of backlash or societal 'canceling,' facilita...

In the bustling world of digital information, there's a constant search for genuine insights. How do we ensure the feedback we get isn’t just the echo of societal pressures or the murmurings of online anxiety? Say hello to RAADZ, the future of surveys. Imagine the fun of Family Feud combined with insightful data collection. With RAADZ, surveys go beyond mere ticking of boxes, evolving into an exhilarating game. Let’s take a journey through a recent RAADZ survey on institutional trust. The findings? Quite illuminating! Crucial Insights from the Institutional Trust Survey Executive Branch – Leading with Trust?: Leadership opinions seem divided. While 27.6% showed trust, a larger 46.7% voiced their doubts. Judicial Branch – The Balance of Trust: At 33.3%, the justice system sits on a higher trust rung than the executive, but the 41.9% distrust signifies there's still work to do. Congress's Trust Quandary: The hardest hit, Congress came in at a hefty 54.2% distrust rate. Loc...

INCENTIVES: A PSYCHOLOGICAL GAME-CHANGER Incentives play an indispensable role in influencing human behavior. They appeal to an innate sense of motivation that drives us toward certain behaviors or choices over others. The idea behind incentives is to offer a tangible or intangible benefit, encouraging an individual to participate in a certain activity. In the context of RAADZ , incentives come in the form of potential rewards that users stand to gain from participating in the platform's unique survey game. The psychological basis of incentives lies in the concept of Operant Conditioning, a theory proposed by psychologist B. F. Skinner. According to this theory, an individual's behavior can be conditioned or altered based on the consequences that follow it. If a behavior is followed by a favorable outcome (a reward or incentive), the likelihood of the behavior being repeated increases. HOW INCENTIVES DRIVE ACCURATE RESPONSES IN RAADZ RAADZ has harnessed the power of incentives ...

In the world of market research, the quest for accurate and truthful data is a constant struggle. Traditional survey methods, while useful, have long been plagued by the problem of dishonest responses. Respondents may, consciously or subconsciously, skew their answers for a variety of reasons, from social desirability bias to fear of backlash for controversial opinions. This leads to inaccurate data, which in turn can lead businesses astray, causing them to make decisions based on a distorted reality. This is where RAADZ , an innovative survey solution, steps in. RAADZ is revolutionizing the survey landscape by providing a unique platform that encourages honesty, leading to more reliable market research data. The Problem of Dishonest Responses Before diving into RAADZ's approach, it is crucial to understand the extent of the problem. Dishonest responses in surveys are a significant issue that can severely skew the results. People may provide false information for several reasons. T...

As we navigate through an era marked by an unprecedented acceleration of technological innovation, it's clear that conventional survey methodologies are starting to show their wrinkles. We've all seen the consequences of these outdated methods – they tend to supply less-than-perfect data, suffering from issues like respondent bias, survey fatigue, and the ever-present social desirability bias. That's why I'm thrilled to introduce you to RAADZ , a ground-breaking solution that's redefining the way we conduct surveys and transforming the field of market research. The Obstacles in Traditional Surveying Classic survey methods have been a cornerstone in market research, playing a key role in furnishing businesses with valuable consumer insights. Yet, despite their widespread use, these techniques are fraught with flaws that can twist results and tarnish the integrity of the collected data. One of the major stumbling blocks is respondent bias, which can appear in multiple...